There are a number of reasons an e-mail blast may be rejected. If
your message was not CAN-SPAM compliant or if it violated our Terms of
Service our support staff would have rejected that e-mail after
reviewing it. In these cases you will receive an e-mail message
notifying you of the rejection and the reason behind it. The following
are the more common reasons e-mail blasts are rejected.
Message failed CAN-SPAM act compliance
Verify
your e-mail includes a relevant subject line, a full physical mailing
address, and our unsubscribe link. The mailing address and unsubscribe
link must be clearly visible. If any of these are missing your message
will be rejected. Full detail on the CAN-SPAM act can be found here:
http://www.ftc.gov/bcp/conline/pubs/buspubs/canspam.shtm
You are sending to too many people on your first blast
In an effort to improve your long term delivery rates we will reject
your initial messages if you are sending to more than 10,000 contacts.
This is because we provide you with a unique IP address and it has a
neutral reputation score with ISPs and mail providers. If you send to
too many addresses with a neutral IP your message has a much higher
chance of being filtered. Break your list up and send to a smaller
segment. Then a few days later send to twice as many entries. Repeat
this process until you are sending to your whole list at once.
If
you prefer to not worry about this reply to the e-mail you receive
stating why your blast was rejected and reschedule. We will send it out
but it is at your own risk.
We suspect you've included a purchased mailing list
If
your mailing list includes known SPAM traps or addresses that don't
appear that they likely would have been used to opt-in to advertising
(craigslist anonymous addresses for example,) the message will be rejected.
Your message includes content that violates our terms of service
Some content (both subject and
body content) cannot be sent under any
circumstances. This includes the following but is not limited to:
- gambling
- betting
- lead sales
- pornography/adult content
- pharmaceuticals
- promotion or sale of products or services that are deemed unlawful within the United States
- work-at-home offers promoting "get rich quick", "build your wealth" and "financial independence" offerings